Should you choose digital or flexo printing for your labels?

It’s a requirement for any brand selling physical products to have good labels. While digital and flexo printing are both viable options that label printing services offer, you need to decide which one is best for you.

Flexo Printing: Flexo label printing is the old school approach when it comes to label printing services. In this method, ink is pressed directly onto paper by custom rubber plates attached to cylinders. In instances of large scale projects, rubber plates are abandoned in favour of engraved metallic cylinders. While flexo printing is a great option for large scale projects, for small scale projects, the costs can add up rather quickly – with companies having to pay for time, labour and plates. Massive businesses that use label printing for wine, pharmaceuticals or food products can benefit greatly from flexo printing. But it doesn’t make sense for a mid-size business to employ it for their products.

Digital Printing: Digital printing is a cost-saving, flexible and technologically advanced alternative to flexo printing. It eliminates the need for rubber plates, directly using technology. The design for your label is stored in an art file. This art file is read by digital printers and printed on the paper used for labels. This option is faster, scalable and more advanced. However, it has its limitations. Flood or coat spots need plates, and not all fluorescent inks can be used in label printing. 

The Combination of Digital & Flexo Printing:

Most printing services in Mumbai like The Label India offer the options of both digital and flexo printing. However, these processes can also be combined to create a feasible option for business. Digital printing is adaptable and the process can include the normal design being printed through digital printing, while the finishing is done by flexo printing.

Find the right place to get your labels printed

Flexographic and digital printing both have their advantages and disadvantages. So it becomes important to find a solution for your product. The Label India, one of the premier label printing services in Mumbai has stations for both flexo and digital printing and has catered with our label printing services for wine, food products and pharmaceutical companies. Contact us today to have The Label India find the best solution to all your label printing questions.