8 things to consider when designing a product label

One of the most important things that a consumer considers about a product is the product labels. A well-made, attractive & informative label is an opportunity for you to get a customer to buy your product. Designing an effective product label is an important task when you’re designing a new label or rebranding an old one, and the best practice is to ask your label printing service about it. Here are a few things to consider for designing a good label:

1. Size of the product: When you design a label, it is important to ascertain its size and placement on the product. A design made to size helps your label printing service deliver perfectly sized and faultless labels.
   
   
2. Label Shape: The label shape is largely influenced by the shape of the product. Smaller labels fail to catch attention, while extremely large ones hide the product from visibility. A great label shape draws attention to itself without affecting the product.
   
   
3. Colour scheme: A good colour scheme sets the tone for the product and sets it apart in its message and branding. Make sure that the colours you pick match the tone of the product. Always ask your label printing service if they have the available colours and resources to make your vision a reality.
   
   
4. Font & Size: The font you pick is extremely crucial as it helps set the tone of the product alongside the colour scheme. It’s also important to make the fonts stand out while being legible to the reader.
   
   
5. Branding: The name of your product and the name of your company are two of the most important thing that can appear on a label. This way, your company branding can accurately reflect the nature of the product inside.
   
   
6. Material & Finish: The material and finish of your product label are based primarily on the size and design. Ask a label printing service like The Label India, about the availability, feasibility and usability of the materials and finishes offered to choose what is best for your product.
   
   
7. Barcodes: Barcodes are important in identifying and securing your products, so companies should not be negligent towards providing a space for barcodes in the design.
   
   
8. Adhesive: A complete design is followed by picking the right adhesive. In label printing for food products and wine, you need an all-temperature adhesive. For label printing of pharmaceuticals, you need a tamper-proof adhesive. The type of adhesive you pick depends on the product and the conditions it needs to withstand.
   
   

The Label India can help you!

The best label designs perfectly suit your labelling needs. As a top-rated label printing service in Mumbai, The Label India can help you design and print labels for any product and any application. Contact us today with your design questions and technical specifications and we’ll print a durable, beautiful label for any application.